Mackay Roof Restoration
Website Performance Audit – May 2026
Current Website Score
Your website has a solid foundation, but it's letting potential customers slip through the cracks—especially on mobile.
What's Working Well
Your phone number is prominent on desktop
When customers visit your site on a computer, they can see your contact number straight away in the header. The red call button stands out strongly against the background—it's clear and easy to spot.
Your quote form captures useful details
The desktop quote form asks for the right information—roof type, location, job description—which helps you prepare for the conversation before you call the customer back.
Your site loads at a reasonable speed
Your website loads reasonably well on mobile devices, with a performance score of 73 out of 100 from Google. There's room for improvement, but you're not losing customers due to extremely slow loading times.
What's Holding You Back
1. Mobile visitors can't see your phone button
What's happening: On mobile phones, the red "Call" button is cut off at the bottom of the screen. Customers have to scroll down to see it fully, and many won't bother.
Why it matters: Most people searching for roof restoration in Mackay are doing it on their phone, often urgently. If they can't see an obvious way to ring you within a few seconds, they'll hit the back button and call the next roofer on Google's list.
What should happen: The phone button should be fully visible as soon as the page loads, or stick to the bottom of the screen as customers scroll, so it's always within reach.
Mobile view – the call button is partly cut off
2. Your location message is confusing
What's happening: The first thing customers see is "Beaconsfield Roof Restoration Specialists"—not "Mackay Roof Restoration"—which makes them wonder whether you actually service Mackay or just Beaconsfield.
Why it matters: People searching on Google want instant confirmation that you cover their area. If there's any doubt, they won't call to check—they'll move on to a competitor who clearly says "Mackay" up front.
What should happen: Lead with "Roof Restoration in Mackay" in the main headline, then list Beaconsfield and other suburbs further down the page as your service area.
3. Your site looks like a template, not a real local business
What's happening: The main hero photo shows a generic worker on a roof—it doesn't look like a real job photo from Mackay. There are no before-and-after images, no branded ute photos, and no local team shots visible above the fold.
Why it matters: Roof restoration isn't cheap, and customers want reassurance that you're a real, established local business with proven work. If your site feels like a template, they'll choose a competitor who shows real local projects.
What should happen: Use actual photos from your Mackay jobs—before-and-after roof transformations, your team on site, your branded vehicle—so customers can see the real business behind the website.
4. Your quote form asks for too much without building trust first
What's happening: The form asks for eight pieces of information—name, phone, email, location, roof type, and a detailed description—but there's nothing nearby reassuring customers that you're licensed, insured, local, or that you respond quickly.
Why it matters: Customers are cautious about handing over personal details to a business they've just discovered. Without trust signals like star ratings, licence details, or a "we respond within 24 hours" promise, many will abandon the form halfway through.
What should happen: Add trust proof directly above or beside the form—review stars, "licensed & insured," "local Mackay team," and expected response time—so customers feel confident submitting their details.
5. You have no Google reviews yet
What's happening: Your Google Business Profile shows a 5-star rating, but with zero reviews.
Why it matters: Google's local search ranking depends partly on review count, not just star rating. Competitors with even a handful of reviews will rank higher. And customers scrolling through search results will skip straight past businesses with no reviews.
What to do: After each completed job, send a simple SMS or follow-up message asking happy customers to leave a quick Google review. Even five reviews will make a noticeable difference.
What's Invisible to Google (and Costing You Rankings)
Beyond what customers see, there are technical elements that Google and other search engines use to decide whether to show your business in local searches, map packs, and increasingly, AI-generated search results like ChatGPT and Google's AI Overviews.
Your browser tab title doesn't say who you are or what you do
The page title (what shows up in the browser tab and Google search results) says "# Beaconsfield Roof Restoration Specialists" but doesn't mention "Mackay Roof Restoration" or your business name clearly. This hurts your ranking for people searching "roof restoration Mackay" and makes your search result listing unclear.
You're missing the code that puts you on Google's map and knowledge panel
Your website doesn't include "LocalBusiness" structured data (a snippet of code that tells Google you're a local business, your address, phone number, and opening hours). Without it, you won't appear in Google's Knowledge Panel (the business card that shows up on the right side of search results) or get featured in map-based results—even if you rank well.
You're invisible to AI search tools
When someone asks ChatGPT, Perplexity, or Google's AI "Who's a good roof restoration company in Mackay?", the AI pulls from structured data, FAQs, and clear trust signals. Your current website scores 40 out of 100 on AI discoverability, which means you're being left out of these increasingly common searches.
What Changes When We Fix This
More phone calls from mobile visitors
When your mobile call button is always visible and the headline clearly says "Mackay," customers will ring you instead of moving on to the next listing. Even a 20% improvement in mobile conversion can mean several extra leads each week.
Higher trust, faster decisions
Real job photos, visible trust signals (licensed, insured, local team), and a simplified quote form with reassurance built in will turn more browsers into enquiries. Customers will feel confident choosing you, not just considering you.
Better Google rankings without paying for ads
Fixing the technical gaps—page titles, structured data, adding a few Google reviews—will lift your visibility in local search results and map packs. You'll show up for more relevant Mackay searches without increasing your ad spend.
Future-proofed for AI search
As more customers use ChatGPT, Google AI Overviews, and voice search to find local services, having proper structured data and clear trust signals means your business gets recommended by AI assistants, not just traditional search results.
How Your Current Site Performs in the Real World
We tested your website on a real mobile device with a typical Australian mobile connection (slow 4G). The video below shows exactly what your customers experience when they visit your site on their phone:
Loading experience on a typical mobile connection
The site loads in a reasonable time, but the call-to-action issues and location confusion become very apparent when you watch a real customer's journey.
Next Step
We've prepared this audit at no cost and with no obligation. If you'd like to discuss what a refreshed website could look like for Mackay Roof Restoration—one that turns more visitors into customers—we'd be happy to walk you through the options in a 30-minute call.
No sales pitch. No pressure. Just a straightforward conversation about what's possible.
You can reach us at the contact details we sent with this report, or simply reply to the email. We're here when you're ready.