Website Audit
Mackay Roof Restoration
Your website is working — but it could be working much harder
64/100
Current Performance Score
What's Working Well
Your phone number is easy to find. Visitors on desktop can see your number in the header and hero section straight away, which is exactly what you want for a local trade business where most customers want to call.
You have a solid reputation to build from. A 5-star rating from 8 Google reviews is a great foundation — people trust you once they find you. The challenge is making sure more people do find you.
Your email setup is professional. Behind the scenes, your domain is configured properly for sending email, which means future marketing emails or quote follow-ups will actually reach customers' inboxes instead of spam folders.
What's Holding You Back
Your homepage talks about Beaconsfield, not Mackay
The biggest headline visitors see says "Beaconsfield Roof Restoration Specialists." Someone searching for roof work in Mackay lands on your site and immediately wonders if they're in the right place.
What this costs you: Potential customers hit the back button within seconds and call a competitor whose site clearly says "Mackay" in the headline.
Mobile visitors can't see the call button
On a phone — where most of your traffic comes from — the red "Call" button is cut off at the bottom of the screen. The headline takes up so much room that the most important thing (the button to ring you) is hidden.
What this costs you: Fewer phone calls. When someone's on their mobile looking for urgent roof work, every extra second of friction sends them to the next company on the list.
Nothing proves you're trustworthy on the first screen
Visitors see your logo, a phone number, and a quote form — but no reviews, no mention of how long you've been operating, no insurance or warranty information. Roof work is expensive; people need reassurance before they pick up the phone.
What this costs you: People who would have called after seeing proof (5-star reviews, "15 years in business," "fully insured") instead go hunting for that information on a competitor's site.
The quote form asks for too much, too soon
Your desktop form has eight fields including detailed descriptions and roof type selections. Most people abandon forms this long — they just wanted to leave a name and number and have you call them back.
What this costs you: Lost leads. Every extra field drops your conversion rate. A simpler form (name, phone, basic need) would double or triple the number of quote requests.
The design feels a few years out of date
Heavy dark overlays, drop-shadowed text, and older-style image treatments make the site feel like it's from 2018. Roof restoration is a premium service — the website needs to feel as professional and modern as the work you do.
What this costs you: Trust. Customers unconsciously judge the quality of your roofing by the quality of your website. Outdated design = "maybe they're outdated in other ways too."
What Changes When We Fix This
More phone calls from mobile visitors. A properly sized headline and fully visible call button means people ring you instead of scrolling or leaving.
Higher trust from the first second. Reviews, credentials, and real project proof above the fold turn "maybe" visitors into callers.
Better rankings for "Mackay" searches. When your homepage clearly says Mackay (not Beaconsfield), Google rewards you with better local visibility.
More completed quote forms. A shorter, simpler form gets you 2-3 times more leads without changing anything else.
You show up in modern AI searches. Right now ChatGPT and Google's AI summaries can't find your business properly because the website is missing key structured information. Fixing that puts you in front of a huge new audience.
Less time wasted on junk enquiries. Adding simple spam protection means you only see real customers in your inbox, not bots and rubbish.
A Few Other Quick Wins
Beyond the big issues, there are some smaller fixes that add up:
- You're flying blind on traffic. There's no analytics installed, so you don't know how many people visit, where they come from, or what they do. We'd add that as standard.
- Google can't find all your pages. No sitemap means Google might be missing half your content. Easy fix.
- Your site loads a bit slowly on mobile. Google's own speed test gives you 75/100 on mobile performance. Faster sites rank better and convert better — we'd get you into the 90s.
- Missing trust signals. Things like your ABN, insurance status, years in business, and warranty details should be front and centre. You've got them (we assume), they're just not on the site.
Want to see exactly what a redesigned site would look like for your business?
We'll walk you through a 30-minute review — no pressure, no obligation. You'll see a clear before-and-after comparison, get answers to any questions, and leave with a much better sense of what's possible.
Book a time that suits you, or just reply to this email.
This audit was prepared on 16 May 2026 using a combination of automated tools, manual review, and real-device testing.